Stop Guessing Your Prices — Start Profiting with Confidence!

Download my free guide so you can grow your baking business without working for free!

Hey CupCake!

If you’ve ever stared at your beautiful cupcakes, cookies, or cakes and thought…

"How much should I charge?"

...YOU'RE NOT ALONE

HERE'S WHAT YOU'LL LEARN

A simple formula to

price every bake for profit

How to bundle & package

for bigger sale

The secret to charging more during holidays & special events

Why undercharging hurts your business

(and how to stop it)

How to position your treats as premium,

not “just homemade”

5 Proven Pricing Strategies For

Home Bakers

Unlock your pricing blueprint and start building a

profitable baking business with every batch.

Meet Chef Mona Wilson

Biz Mentor, It's A Cupcake CEO

Chef MoWils, founder of It’s A CupCake! and proud mom to XorieBlu, is an award-winning chef who has flipped the script on hors d’oeuvres and desserts with her bold, savory creations—especially her signature Savory Cupcakes.

Originally inspired by her love for food and global travels, Chef MoWils turned curiosity into innovation, creating flavors like Buffalo Chick and the unforgettable Moombahpus (yes, octopus!). These are Not Your Momma’s Cupcakes!

With more than 20 years in the food industry, her talent has been recognized worldwide. She’s been featured in People Magazine, Food & Wine, Upscale Magazine, and competed on shows like Cupcake Wars, Sugar Showdown, Dr. Oz, and The Food Network.

In 2009, she won first place at the “Taste of Success” contest—where Iron Chef José Garces praised her dish as the best for its tapas-inspired flair. That moment was just the beginning of her mission to expand palates and reimagine what a cupcake could be.

Today, through It’s A CupCake!, Chef MoWils not only creates one-of-a-kind culinary experiences but also helps fellow bakers turn their passion into profit, making the business of baking feel as soulful as a family recipe.

Meet Chef Mona Wilson

Biz Mentor, It's A Cupcake CEO

Chef MoWils, founder of It’s A CupCake! and proud mom to XorieBlu, is an award-winning chef who has flipped the script on hors d’oeuvres and desserts with her bold, savory creations—especially her signature Savory Cupcakes.

Originally inspired by her love for food and global travels, Chef MoWils turned curiosity into innovation, creating flavors like Buffalo Chick and the unforgettable Moombahpus (yes, octopus!). These are Not Your Momma’s Cupcakes!

With more than 20 years in the food industry, her talent has been recognized worldwide. She’s been featured in People Magazine, Food & Wine, Upscale Magazine, and competed on shows like Cupcake Wars, Sugar Showdown, Dr. Oz, and The Food Network.

In 2009, she won first place at the “Taste of Success” contest—where Iron Chef José Garces praised her dish as the best for its tapas-inspired flair. That moment was just the beginning of her mission to expand palates and reimagine what a cupcake could be.

Today, through It’s A CupCake!, Chef MoWils not only creates one-of-a-kind culinary experiences but also helps fellow bakers turn their passion into profit, making the business of baking feel as soulful as a family recipe.

Meet Chef Mona Wilson

AI Biz Mentor, It's A CupCake! CEO

Chef MoWils, founder of It’s A CupCake! and proud mom to XorieBlu, is an award-winning chef who has flipped the script on hors d’oeuvres and desserts with her bold, savory creations—especially her signature Savory Cupcakes.

Originally inspired by her love for food and global travels, Chef MoWils turned curiosity into innovation, creating flavors like Buffalo Chick and the unforgettable Moombahpus (yes, octopus!). These are Not Your Momma’s Cupcakes!

With more than 20 years in the food industry, her talent has been recognized worldwide. She’s been featured in People Magazine, Food & Wine, Upscale Magazine, and competed on shows like Cupcake Wars, Sugar Showdown, Dr. Oz, and The Food Network.

In 2009, she won first place at the “Taste of Success” contest—where Iron Chef José Garces praised her dish as the best for its tapas-inspired flair. That moment was just the beginning of her mission to expand palates and reimagine what a cupcake could be.

Today, through It’s A CupCake!, Chef MoWils not only creates one-of-a-kind culinary experiences but also helps fellow bakers turn their passion into profit, making the business of baking feel as soulful as a family recipe.

Meet Chef Mona Wilson

Biz Mentor, It's A Cupcake CEO

Chef MoWils, founder of It’s A CupCake! and proud mom to XorieBlu, is an award-winning chef who has flipped the script on hors d’oeuvres and desserts with her bold, savory creations—especially her signature Savory Cupcakes.

Originally inspired by her love for food and global travels, Chef MoWils turned curiosity into innovation, creating flavors like Buffalo Chick and the unforgettable Moombahpus (yes, octopus!). These are Not Your Momma’s Cupcakes!

With more than 20 years in the food industry, her talent has been recognized worldwide. She’s been featured in People Magazine, Food & Wine, Upscale Magazine, and competed on shows like Cupcake Wars, Sugar Showdown, Dr. Oz, and The Food Network.

In 2009, she won first place at the “Taste of Success” contest—where Iron Chef José Garces praised her dish as the best for its tapas-inspired flair. That moment was just the beginning of her mission to expand palates and reimagine what a cupcake could be.

Today, through It’s A CupCake!, Chef MoWils not only creates one-of-a-kind culinary experiences but also helps fellow bakers turn their passion into profit, making the business of baking feel as soulful as a family recipe.